Marketing Quiz

1. Marketing for promotion of business in Banks involves:
a) Better Customer Service
b) Customer needs identification
c) Customized products
d) Both a and c
e) a, b and c


2. Which is the pillar of Marketing Concept?
a) Financial Planning and control
b) Customer Orientation
c) Plant
d) Fixed Cost
e) Sales

3. Which of the following Bank is based on new marketing concept?
a) Union Bank of India
b) State Bank of India
c) UCO Bank
d) PNB
e) All of the above

4. Marketing Concept earns the profit with ___
a) Customer Satisfaction of Bank
b) Staff
c) Product
d) Building
e) ATM

5. Marketing is not required for one of the following products ____? 
a) Export Business
b) Corporate Loan
c) Import Business
d) Credit Card Business
e) None of these

6. Marketing is not required for one of the following products ____? 
a) Export Business
b) Corporate Loan
c) Import Business
d) Credit Card Business
e) None of these

7. Which of the following is not a characteristic feature of Service Industry?
a) Inseparability
b) Perceptibility
c) Intangibility
d) Heterogeneity
e) Perishability

8.  What does the term CRM stands for in terms of marketing?
a) Consume resource manager
b) Current Report Manager
c) Customer  relationship  management
d) Cross relationship management
e) None of these

9. Find the correct statement:
a) Marketing is redundant in monopolistic companies
b) The performance of a salesperson depends on the amount of incentives paid
c) Marketing is influenced by peer performance
d) An increase in market shares indicates fall in business volume
e) A mission statement is part of the Company's Prospectus

10. Which of the following method is specifically used for increasing  the  short  term  sale  of  the goods?
a) Advertising
b) Sales Promotion
c) Publicity
d) Public Relations
e) None

11. The  key  point  of  Customer Delight is:
a) Selling maximum products
b) Employing maximum DSAs
c) Timely  delivery  of  superior value to customers
d) Being rigid to changes
e) Adopting shot-term vision

12 Online Marketing is the function of which of the following?
a) Purchase section
b) Production Department
C) IT Department
d) Design Section
e) A collective function of all staff

13. Marketing channels means ___
a) delivery objects
b) sales target
c) delivery outlets
d) delivery boys 
e) sales teams

14. Advertising  for  ____  is  not allowed on T.V.
a) Liquor
b) Cigarettes
c) Both a and b
d) Soaps
e) None of these

15. In the context of globalization, BPO means ___
a) British Petroleum Organization
b) British Passport Office
c) Business Process Outsourcing
d) Business Process Orientation
e) All of the above



1. e
2. b
3. e
4. a
5. e
6. e
7. b
8. c
9. e
10. b
11. c
12. c
13. c
14. c
15. c