1. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these
3. A ___________ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these
4. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these
5. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these
6. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these
7. Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these
8. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these
9. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.
10. Which of the following expresses Maslow's Motivation theory best----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these
11. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these
12. Which among the following is statistical indicator for equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these
13. Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these
14. In marketing terms Attitude can best be defined as a -
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
15. Reference group influences Vis-a-Vis consumption decision is a function of the----
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these
Answers:
1. 3
2. 4
3. 3
4. 2
5. 4
6. 2
7. 1
8. 4
9. 3
10. 4
11. 4
12. 1
13. 4
14. 3
15. 4
1. 3
2. 4
3. 3
4. 2
5. 4
6. 2
7. 1
8. 4
9. 3
10. 4
11. 4
12. 1
13. 4
14. 3
15. 4
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