Q1. Which of the following statement is FALSE ?
(1) Marketing is a consumer – oriented process.
(2) Marketing is much more than selling and advertising.
(3) The concept of marketing is a narrow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt to the changing conditions and circumstances.
Q2. Which of the following organization gave the definition – ‘Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’
(1) American Marketing Association
(2) UK institute of Marketing
(3) University of Regina
(4) Harvard Law School
(5) University of Chicago
Q3. Which of the following is NOT one of the characteristics of services ?
(1) Perishability
(2) Variability
(3) Customer Participation
(4) Tangibility
(5) Inseperability
Q4. Which of the following sector comes under the services sectors ?
(1) Tourism
(2) Legal
(3) Transportation
(4) Communication
(5) All of these
Q5. Expand SWOT.
(1) Strengths, Width, Opportunities, Threats
(2) Security, Weaknesses, Opportunities, Threats.
(3) Strengths, Weaknesses, Opportunities, Threats
(4) Society, Weaknesses, Opportunities , Travel
(5) Systems, Weaknesses, Opportunities, Travel
Q6. Which of the following is NOT a part of ‘Product Life Cycle’ ?
(1) Introduction
(2) Growth
(3) Saturation
(4) Inflation
(5) Maturity
Q7. What is meant by B2B E-business Model ?
(1) Bank-to Business
(2) Business-to Bank
(3) Building-to Business
(4) Business –to Broadcast
(5) Business-to Business
Q8. Describe B2C model of e-business.
(1) Selling of products and services to corporates.
(2) Selling of products and services directly to consumers.
(3) Consumers name own prices, which businesses can accept or decline.
(4) Businesses selling to local state, and federal agencies.
(5) Consumers selling directly to other consumers.
Q9. Telemarketing is a form of _________
(1) Indirect Marketing
(2) Field Marketing
(3) Virtual Marketing
(4) Direct Marketing
(5) Online Marketing
Q10. What is M-marketing ?
(1) Mobile Marketing
(2) Management Marketing
(3) Model Marketing
(4) Modern Marketing
(5) Mind Marketing
Q11. What are specialty stores ?
(1) Stores that specializes in electronic goods only.
(2) Stores that specializes in a single line of goods with a deep assortment to give wider choice to customers.
(3) Stores that are managed by hawkers, pedlars, street vendors.
(4) Stores that offer great shopping convenience to customers.
(5) Stores that specializes in selling books only.
Q12. What is concept Marketing ?
(1) It is the type of marketing in which manufactures own outlets and exclusive show rooms.
(2) It is the factory outlets owned and operated by retailers.
(3) It is an act of converting a new concept into a product.
(4) It is the concept of marketing through sending messages on mobiles.
(5) None of these
Q13. Expand ICDT Model.
(1) Information, communication, Transaction and Distribution.
(2) Investment, communication, transaction and distribution.
(3) Internet, carrier, Transaction and Distribution.
(4) Internet, communication, Transport and Distribution.
(5) Information, communication, Transportation and Distribution.
Q14. An advertisement is not for _____________
(1) Suggesting new uses of product.
(2) Explaining how a product works.
(3) Telling about a new product.
(4) Building brand preferences.
(5) None of these
Q15. Which of the following is NOT a base for Market segmentation ?
(1) Behavioral Segmentation
(2) Demographic Segmentation
(3) Geographic Segmentation
(4) Psychographic segmentation
(5) Status Segmentation
Q16. Which of the following is NOT an important component of ‘PROMOTIONAL MIX’?
(1) Advertising
(2) Personal selling
(3) Sales Promotion
(4) Publicity
(5) Total quality Management
Q17. Advertising is a non- personal mass communication by an _____________ sponsor.
(1) Unidentified
(2) Identified
(3) Powerful
(4) Spontaneous
(5)Convenient
Q18. Which of the following factors do not affect the ‘Pricing Policy’ of a company ?
(1) Cost
(2) Demand
(3) Competition
(4) Distribution Channel
(5) Standard of living
Q19. The task of creating strong customer loyalty is called ________
(1) Accountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(4) Direct Marketing
(5) None of these
Q20. What is meant by the term ‘Brand insistence ?
(1) A buyer will buy the brand but has an open mind to try another brand.
(2) A buyer insists on purchasing one brand only and will not accept a substitute.
(3) A buyer has no knowledge of the existence of brand.
(4) A buyer favors the purchase of the brand
(5) A buyer has a strong attachment to the brand and will not accept a substitute if brand is available.
ANSWERS:
1. (3) 11. (2)
2. (1) 12. (3)
3. (4) 13. (1)
4. (5) 14. (2)
5. (3) 15. (5)
6. (4) 16. (5)
7. (5) 17. (2)
8. (2) 18. (5)
9. (4) 19. (3)
10. (1) 20. (2
(1) Marketing is a consumer – oriented process.
(2) Marketing is much more than selling and advertising.
(3) The concept of marketing is a narrow term.
(4) Marketing starts even before production starts.
(5) Marketing helps the enterprise to adapt to the changing conditions and circumstances.
Q2. Which of the following organization gave the definition – ‘Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’
(1) American Marketing Association
(2) UK institute of Marketing
(3) University of Regina
(4) Harvard Law School
(5) University of Chicago
Q3. Which of the following is NOT one of the characteristics of services ?
(1) Perishability
(2) Variability
(3) Customer Participation
(4) Tangibility
(5) Inseperability
Q4. Which of the following sector comes under the services sectors ?
(1) Tourism
(2) Legal
(3) Transportation
(4) Communication
(5) All of these
Q5. Expand SWOT.
(1) Strengths, Width, Opportunities, Threats
(2) Security, Weaknesses, Opportunities, Threats.
(3) Strengths, Weaknesses, Opportunities, Threats
(4) Society, Weaknesses, Opportunities , Travel
(5) Systems, Weaknesses, Opportunities, Travel
Q6. Which of the following is NOT a part of ‘Product Life Cycle’ ?
(1) Introduction
(2) Growth
(3) Saturation
(4) Inflation
(5) Maturity
Q7. What is meant by B2B E-business Model ?
(1) Bank-to Business
(2) Business-to Bank
(3) Building-to Business
(4) Business –to Broadcast
(5) Business-to Business
Q8. Describe B2C model of e-business.
(1) Selling of products and services to corporates.
(2) Selling of products and services directly to consumers.
(3) Consumers name own prices, which businesses can accept or decline.
(4) Businesses selling to local state, and federal agencies.
(5) Consumers selling directly to other consumers.
Q9. Telemarketing is a form of _________
(1) Indirect Marketing
(2) Field Marketing
(3) Virtual Marketing
(4) Direct Marketing
(5) Online Marketing
Q10. What is M-marketing ?
(1) Mobile Marketing
(2) Management Marketing
(3) Model Marketing
(4) Modern Marketing
(5) Mind Marketing
Q11. What are specialty stores ?
(1) Stores that specializes in electronic goods only.
(2) Stores that specializes in a single line of goods with a deep assortment to give wider choice to customers.
(3) Stores that are managed by hawkers, pedlars, street vendors.
(4) Stores that offer great shopping convenience to customers.
(5) Stores that specializes in selling books only.
Q12. What is concept Marketing ?
(1) It is the type of marketing in which manufactures own outlets and exclusive show rooms.
(2) It is the factory outlets owned and operated by retailers.
(3) It is an act of converting a new concept into a product.
(4) It is the concept of marketing through sending messages on mobiles.
(5) None of these
Q13. Expand ICDT Model.
(1) Information, communication, Transaction and Distribution.
(2) Investment, communication, transaction and distribution.
(3) Internet, carrier, Transaction and Distribution.
(4) Internet, communication, Transport and Distribution.
(5) Information, communication, Transportation and Distribution.
Q14. An advertisement is not for _____________
(1) Suggesting new uses of product.
(2) Explaining how a product works.
(3) Telling about a new product.
(4) Building brand preferences.
(5) None of these
Q15. Which of the following is NOT a base for Market segmentation ?
(1) Behavioral Segmentation
(2) Demographic Segmentation
(3) Geographic Segmentation
(4) Psychographic segmentation
(5) Status Segmentation
Q16. Which of the following is NOT an important component of ‘PROMOTIONAL MIX’?
(1) Advertising
(2) Personal selling
(3) Sales Promotion
(4) Publicity
(5) Total quality Management
Q17. Advertising is a non- personal mass communication by an _____________ sponsor.
(1) Unidentified
(2) Identified
(3) Powerful
(4) Spontaneous
(5)Convenient
Q18. Which of the following factors do not affect the ‘Pricing Policy’ of a company ?
(1) Cost
(2) Demand
(3) Competition
(4) Distribution Channel
(5) Standard of living
Q19. The task of creating strong customer loyalty is called ________
(1) Accountable Marketing
(2) Total Quality Marketing
(3) Relationship Marketing
(4) Direct Marketing
(5) None of these
Q20. What is meant by the term ‘Brand insistence ?
(1) A buyer will buy the brand but has an open mind to try another brand.
(2) A buyer insists on purchasing one brand only and will not accept a substitute.
(3) A buyer has no knowledge of the existence of brand.
(4) A buyer favors the purchase of the brand
(5) A buyer has a strong attachment to the brand and will not accept a substitute if brand is available.
ANSWERS:
1. (3) 11. (2)
2. (1) 12. (3)
3. (4) 13. (1)
4. (5) 14. (2)
5. (3) 15. (5)
6. (4) 16. (5)
7. (5) 17. (2)
8. (2) 18. (5)
9. (4) 19. (3)
10. (1) 20. (2
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