Marketing Quiz

1. Bank Marketing means
1) Selling of banks
2) Buying of banks
3) Merger of banks
4) Selling bank’s products and services
5) Selling various items in banks


2. Proper pricing is needed for
1) Extra charges for extra services
2) Levy of VAT
3) Good customer service
4) Putting burden on the customer
5) Service with extra facilities

3. A lead means
1) A Bank’s marketing staff
2) A Religious leader
3) Bank’s Chairman
4) Target customer
5) Leash tied to a dog

4. A good salesman should be
1) aggressive
2) pushy
3) fierce
4) polite but firm
5) talkative

5. Relationship Selling means
1) Preparing a list of relatives
2) Cross-selling
3) Selling to relatives
4) Selling to strangers
5) Telemarketing

6. A true marketing mindset requires.............
(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
(5) Inert mindset

7. Innovation means
(1) Inspiration
(2) Enthusiasm
(3) Compensation
(4) Creativity
(5) All of these

8. Internal marketing means
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
(5) Marketing outside India

9. Modern styles of marketing are
(1) telemarketing
(2) web marketing
(3) advertisements on the net
(4) e-mails
(5) All of the above

10. A good and effective DSA should
(1) Copy the competitor company
(2) Criticise the competitor company
(3) Join the competitor company
(4) Be passive
(5) Be more effective than the competitor company


Answers
1. 4
2. 3
3. 4
4. 4
5. 2
6. 4
7. 4
8. 3
9. 5
10. 5