SBI PO: Marketing Quiz

1. A good salesman should be-
(1) Aggressive     
(2) Pushy         
(3) Fierce
(4) Polite, but firm             
(5) Talkative


2. Relationship Selling means-
(1) Preparing a list of relatives
(2) Cross-selling 
(3) Selling to relatives
(4) Selling to strangers     
(5) Telemarketing

3. Digital Banking means-
(1) Banking with calculations
(2) Banking with digital instruments
(3) Internet Banking and Tele banking
(4) Export finance                               
(5) None of these

4. Home Loans are granted to-
(1) Individuals     
(2) Institutions             
(3) Builders
(4) All of these     
(5) None of these

5. Credit Cards are used for-
(1) Cash withdrawals       
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these     
(5) None of these

6. The ATMs are-
(1) Branches of banks     
(2) Manned counters of banks
(3) Unmanned cash dispensers   
(4) All of these
(5) None of these

7. Internet Banking means-
(1) Meeting of Banks on the Net 
(2) Net Practice
(3) Banking transactions through internet
(4) Transactions with foreign countries
(5) All of these

8. Public Relations is required for-
(1) Improving customer service in the company
(2) Improving marketing functions in the company
(3) Better atmosphere in the company
(4) All of these     
(5) None of these

9. Rural Marketing involves-
(1) Selling to farmers and agriculturists
(2) Selling to rural households
(3) Selling to rural industries       
(4) Arranging melas
(5) All of these

10. Proper Marketing requires-
(1) Planning 
(2) Sympathy             
(3) Knowledge of products
(4) (1) & (2) both
(5) (1) & (3) both

11. Market information means-
(1) Knowledge of companies
(2) Cross-country information
(3) Knowledge of related markets             
(4) Selling to existing customers 
(5) None of these

12. Relationship Selling means-
(1) Preparing a list of relatives     
(2) Cross-selling
(3) Selling to relatives     
(4) Selling to strangers
(5) Telemarketing

13. A lead is useful for-
(1) A marketing staff       
(2) A team leader
(3) Bank’s Chairman
(4) An industry making lead products
(5) Not useful, as it is poisonous

14. Market Research is needed-
(1) For extra service charges
(2) For levy of VAT           
(3) For good customer service
(4) For effective selling 
(5) There is no need for Market Research

15. Marketing and Selling are-
(1) Not required if profit is high
(2) Not required if sales are high
(3) Not required in monopolistic conditions
(4) All of the above                           
(5) None of these

16. 4P’s of Marketing means-
(1) Primary Marketing techniques
(2) Price, Place, Product and Promotion
(3) Promoting Authority
(4) Purpose, Place, Passion, and Product
(5) None of these

17. Market Segmentation means-
(1) Dividing the market into various groups
(2) Segmenting by age     
(3) Segmenting by tastes
(4) Segmenting geographically   
(5) All of the above

18. Digital Marketing means- (find the correct option)
(1) Selling with calculators
(2) Marketing of digital instruments
(3) Marketing through Internet and Telephones
(4) Export finance             
(5) None of these

19. Customer Database means-
(1) Customers biodata     
(2) Customers Loyalty
(3) Customers’ loan details           
(4) Information on customers’ needs
(5) None of these

20. Bank Marketing is necessary due to-
(1) Globalization 
(2) Recession 
(3) Merger of banks
(4) Shortage of resources
(5) Selling various different items in banks

ANSWERS:

1.	4
2.	2
3.	3
4.	1
5.	4
6.	3
7.	3
8.	4
9.	5
10.	5
11.	3
12.	2
13.	1
14.	3
15.	5
16.	2
17.	5
18.	3
19.	4
20.	5