In view of the upcoming SBI PO Exam, here we are presenting to you a quiz on Marketing. All the questions given below are the expected question, which can be asked in the SBI PO Exam. All the best :)
Q.1. Which of the following statements is correct?
(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usually don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
(5) None of these
Q.2. The term marketing refers to ———-
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and satisfaction
(4) Planning sales campaigns
(5) None of these
Q.3. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of these
Q.4. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
(1) Production
(2) Sales
(3) Marketing
(4) Relationship
(5) None of these
Q.5. Which of the following factors contributed to the transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these
Q.6. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential.
(1) Production
(2) Marketing
(3) Relationship
(4) Sales
(5) None of these
Q.7. In the relationship marketing firms focus on ——— relationships with —————.
(1) Short term; customers and suppliers
(2) Long term; customers and suppliers
(3) Short term; customers
(4) Long term; customers
(5) None of these
Q.8. Political campaigns are generally examples of ———.
(1) Cause marketing
(2) Organization marketing
(3) Event marketing
(4) Person marketing
(5) None of these
Q.9. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in ——
(1) Place marketing
(2) Event marketing
(3) Person marketing
(4) Organization marketing
(5) None of these
Q.10. Today’s marketers need …....
(1) Neither creativity nor critical thinking skills
(2) Both creativity and critical thinking skills
(3) Critical thinking skills but not creativity
(4) Creativity but not critical thinking skills
(5) None of these
Q.11. Which of the following is NOT an element of the marketing mix?
(1) Distribution
(2) Product
(3) Target Market
(4) Pricing
(5) None of these
Q.12. The term “marketing mix” describes:
(1) A composite analysis of all environmental factors inside and outside the firm
(2) A series of business decisions that aid in selling a product
(3) The relationship between a firm’s marketing strengths and its business weaknesses
(4) A blending of four strategic elements to satisfy specific target markets.
(5) None of these
Q.13. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of ———
(1) Pricing
(2) Distribution
(3) Product development
(4) Promotion
(5) None of these
Q.14. The way in which the product is delivered to meet the customers’ needs refers to ——-
(1) New product concepts and improvements
(2) Selling
(3) Advertising and promotion activities
(4) Place or distribution activities
(5) None of these
Q.15. The key term in the American Marketing Association’s definition of marketing is ————.
(1) Process
(2) Customers
(3) Stake holders
(4) Value
(5) None of these
Q.16. A critical marketing perspective is the process of determining ———
(1) The value of a product, person, or idea
(2) How places compete with each other
(3) The worth and impact of marketing activities
(4) Which type of promotional strategy works best
(5) None of these
Q.17. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ———— is created.
(1) Customer satisfaction
(2) Planning excellence
(3) A quality rift
(4) A value line
(5) None of these
Q.18. A market orientation recognizes that ———
(1) Price is the most important variable for customers
(2) The customer thinks he or she is buying what is important
(3) Selling and marketing are essentially the same thing
(4) Sales depends predominantly on an aggressive sales force
(5) None of these
Q.19. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which of the following is NOT a marketing management philosophy?
(1) Customer Orientation
(2) Profitability Orientation
(3) Marketing Orientation
(4) Competitor Orientation
(5) None of these
Q.20. In order for exchange to occur ———-
(1) A complex societal system must be involved
(2) Organized marketing activities must also occur
(3) A profit-oriented organization must be involved
(4) Each party must have something of value to the other party
(5) None of these
Answers:
Q.1.(4) Q.11.(3)
Q.2.(3) Q.12.(4)
Q.3.(3) Q.13.(4)
Q.4.(1) Q.14.(4)
Q.5.(2) Q.15.(4)
Q.6.(4) Q.16.(3)
Q.7.(2) Q.17.(1)
Q.8.(4) Q.18.(2)
Q.9.(2) Q.19. (2)
Q.10.(2) Q.20.(1)
(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usually don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
(5) None of these
Q.2. The term marketing refers to ———-
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and satisfaction
(4) Planning sales campaigns
(5) None of these
Q.3. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of these
Q.4. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
(1) Production
(2) Sales
(3) Marketing
(4) Relationship
(5) None of these
Q.5. Which of the following factors contributed to the transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these
Q.6. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential.
(1) Production
(2) Marketing
(3) Relationship
(4) Sales
(5) None of these
Q.7. In the relationship marketing firms focus on ——— relationships with —————.
(1) Short term; customers and suppliers
(2) Long term; customers and suppliers
(3) Short term; customers
(4) Long term; customers
(5) None of these
Q.8. Political campaigns are generally examples of ———.
(1) Cause marketing
(2) Organization marketing
(3) Event marketing
(4) Person marketing
(5) None of these
Q.9. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in ——
(1) Place marketing
(2) Event marketing
(3) Person marketing
(4) Organization marketing
(5) None of these
Q.10. Today’s marketers need …....
(1) Neither creativity nor critical thinking skills
(2) Both creativity and critical thinking skills
(3) Critical thinking skills but not creativity
(4) Creativity but not critical thinking skills
(5) None of these
Q.11. Which of the following is NOT an element of the marketing mix?
(1) Distribution
(2) Product
(3) Target Market
(4) Pricing
(5) None of these
Q.12. The term “marketing mix” describes:
(1) A composite analysis of all environmental factors inside and outside the firm
(2) A series of business decisions that aid in selling a product
(3) The relationship between a firm’s marketing strengths and its business weaknesses
(4) A blending of four strategic elements to satisfy specific target markets.
(5) None of these
Q.13. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of ———
(1) Pricing
(2) Distribution
(3) Product development
(4) Promotion
(5) None of these
Q.14. The way in which the product is delivered to meet the customers’ needs refers to ——-
(1) New product concepts and improvements
(2) Selling
(3) Advertising and promotion activities
(4) Place or distribution activities
(5) None of these
Q.15. The key term in the American Marketing Association’s definition of marketing is ————.
(1) Process
(2) Customers
(3) Stake holders
(4) Value
(5) None of these
Q.16. A critical marketing perspective is the process of determining ———
(1) The value of a product, person, or idea
(2) How places compete with each other
(3) The worth and impact of marketing activities
(4) Which type of promotional strategy works best
(5) None of these
Q.17. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ———— is created.
(1) Customer satisfaction
(2) Planning excellence
(3) A quality rift
(4) A value line
(5) None of these
Q.18. A market orientation recognizes that ———
(1) Price is the most important variable for customers
(2) The customer thinks he or she is buying what is important
(3) Selling and marketing are essentially the same thing
(4) Sales depends predominantly on an aggressive sales force
(5) None of these
Q.19. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which of the following is NOT a marketing management philosophy?
(1) Customer Orientation
(2) Profitability Orientation
(3) Marketing Orientation
(4) Competitor Orientation
(5) None of these
Q.20. In order for exchange to occur ———-
(1) A complex societal system must be involved
(2) Organized marketing activities must also occur
(3) A profit-oriented organization must be involved
(4) Each party must have something of value to the other party
(5) None of these
Answers:
Q.1.(4) Q.11.(3)
Q.2.(3) Q.12.(4)
Q.3.(3) Q.13.(4)
Q.4.(1) Q.14.(4)
Q.5.(2) Q.15.(4)
Q.6.(4) Q.16.(3)
Q.7.(2) Q.17.(1)
Q.8.(4) Q.18.(2)
Q.9.(2) Q.19. (2)
Q.10.(2) Q.20.(1)
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