SBI PO: Marketing Quiz

Q1. In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)

Q2. Consumer behavior, ‘Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied
(c) a consumer’s mind receives, organizes and interprets physical stimuli
(d) Both (a) and (c)

Q3. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)

Q4. In advertising for ………… is not allowed on T.V
(a) Liquour
(b) Cigarattes
(c) Both (a) and (b)
(d) Neither (a) nor (b)

Q5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort

Q6. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above

Q7. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)

Q8. Which among the following is not an example of Direct marketing ?
(a) tele-marketing
(b) sales on internet
(c) mail order sales
(d) Retail stores

Q9. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer –
(a) identify consumer needs
(b) develop an appropriate product / service to attain customer satisfaction
(c) accomplish organizational goals through integrated marketing approach
(d) All of the above

Q10. In Banking services, market can be segmented on the basis of
(a) density
(b) customers
(c) Both (a) and (b)
(d) Neither (a) nor (b)

Q11. Which of the following is not a ‘Post testing’ Technique of advertisement ?
(a) Sales test
(b) Focus group
(c) Enquiry test
(d) Attitude test

Q12. ‘Casual’ research is basically concerned with
(a) establishing cause and effect relationship
(b) arriving at a forecast or prediction of interest
(c) measuring and estimating the frequencies with which of things occur
(d) All of the above.

Q13. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)

Q14. Media planning includes:
(a) assessing lost
(b) selecting the right medium
(c) both (a) and (b)
(d) Neither (a) nor (b)

Q15. In marketing ‘initiator’ is a term which describes
(a) who determines that some need is not being met and authorities a purchase to rectify the situation
(b) who most directly involved in the consumption of the product
(c) Both (a) and (b)
(d) Neither (a) nor (b)


ANSWERS:
1. b
2. c
3. c
4. c
5. b
6. d
7. b
8. d
9. d
10. c
11. d
12. a
13. b
14. c
15. a